How important is integrating your brand with your building’s design?

In today’s ultra-competitive market, extremely. Your brand must promote customer awareness and recognition. It affects everything from how customers find you along a crowded street, to whether or not they decide to take out a loan once inside. The design of the bank should integrate your brand by making it easy for your customers and employees to transact business. Integrating your brand throughout the design can be the difference between gaining market share, and watching your competitors steal it away from you.

JSA has been helping financial centers integrate their brand image for decades through customer-centered design solutions. We’ve worked on more than 100 projects for more than 35 financial institutions, including data processing facilities, banking headquarters, and individual branch offices — more than any other firm in our tri-state area (Pennsylvania, Ohio, and West Virginia). Clients include PNC, Mellon Bank, National City, Federated Investors, Century National Bank, Pittsburgh National Bank, The World Bank and The Federal Reserve.

To see examples of our financial designs, click here.